5 Qualities That Make a Good Insurance Agent

Sure it’s true insurance agents are sales people, however successful insurance agents are much more than a person with a pitch. Successful insurance agents understand their client’s needs on a personal level, know their products and benefits, and are accessible to their clients when they need them.

Knowledge and Experience

A good insurance agent has a multitude of services and products that meet the specific needs of their clients. Their product knowledge, experience, and application to people and situations are what benefit the people who buy from them.

Listening and Communication Skills

Listening to the needs of a client and being able to communicate effectively is essential. An agent who is focused solely on making a commission is not going to be very successful at their job in the long run. People skills are a must when talking to people about the things in life that are important to them. People shopping for insurance are looking for protection and they want to purchase it from someone who can relate to them.


Great insurance agents are accessible to their clients when they need them. This means answering calls and emails after hours. Things in life happen randomly and when a person needs to file a claim, a good insurance agent is available. 


When it comes to insurance, honesty is the best policy and in most situations, the truth always comes out. A smart insurance agent isn’t going to sell you something you don’t need instead; they’ll sell you a policy that benefits your unique needs. This way, they’ll keep your business.

Customer Service

A good insurance will check in with their clients every now and again to see how they are doing, what they are up to, and inquire about any life changes or needs that may have come up for them. When people have a good experience in business, they are likely to share it with their family, friends, and social network. Insurance agents who provide great customer service get referrals from the people who trust them.


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